Elm Tree Studio

Elm Tree Studio is a brilliant artisan start‑up creating hand‑carved wooden mushrooms using a chainsaw, a totally unique, character‑filled product that deserved an online presence just as creative as the craft behind it. I supported Elm Tree Studio from the ground up, building their digital identity and setting them up for long‑term success across multiple platforms.

Website Design & Build
I designed and built a clean, easy‑to‑navigate website that showcases their handmade mushroom sculptures with warmth and personality. The site gives customers a simple, enjoyable way to explore products, learn the story behind the craft, and connect with the brand.

Etsy & eBay Store Setup
To help Elm Tree Studio reach a wider audience, I set up fully optimised Etsy and eBay shops, complete with product listings, SEO‑friendly descriptions, category organisation, and branded storefronts. This gave the business instant visibility on two major marketplaces and made it easy for customers to purchase their pieces.

Product Photography
I photographed each mushroom in a natural, inviting style that highlights the craftsmanship, texture, and charm of the wood. The images were created to feel warm, earthy, and true to the artisan nature of the brand, perfect for both the website and marketplace listings.

Content Creation
I produced friendly, engaging content that tells the story of Elm Tree Studio’s process, materials, and inspiration. From product descriptions to brand messaging, every piece of content was crafted to help customers understand the value of handmade work and connect with the maker behind it.

Instagram Setup & Branding
To establish their social presence, I built and branded the Elm Tree Studio Instagram page, including bio, highlights, content themes, and a starter grid of posts. The goal was to create a fun, friendly space where followers could see behind‑the‑scenes carving, new product drops, and the personality of the business.